New to the world of revenue management or looking to solidify

your foundational knowledge? This essential “101” session

provides a clear, practical introduction to the core principles of

revenue management specifically for vacation rentals. Learn

how to define and track key metrics like ADR, occupancy, and

RevPAR; understand the dynamics of supply and demand; and

begin to implement basic pricing strategies that move beyond

static rates. We’ll demystify industry jargon and equip you

with the fundamental concepts needed to start optimizing your

pricing, attract the right guests at the right time, and boost

profitability for your properties.

Ever wonder if you’re truly ahead of the curve? This session cuts through the jargon to reveal the immense power of booking pace and booking curve analysis in vacation rental revenue management. We’ll break down the core components, demonstrating how to accurately measure your booking velocity and visualize historical and future demand patterns. Discover how to identify typical booking windows, spot early warning signs of underperformance or overperformance, and use these insights to refine your forecasting models. Learn to apply these strategic understandings to adjust rates, open or close inventory, and deploy targeted promotions, ensuring your pricing is perfectly aligned with actual market demand and your properties are always generating peak revenue.

There are many ways to exit your business; internal buy-sell agreements, strategic partnerships, or third-party buyers are common options. If you haven’t explored the Employee Stock Ownership Plan (ESOP) solution, you might find it to be the best option for meeting your goals. This session will help you understand why some owners are selling all or part of their business through an ESOP. For owners who are passionate about their employees and care about what happens to their company and community after they exit their business, an ESOP might be the perfect solution. Learn what is involved in selling your company to an ESOP and understand the potential tax benefits an ESOP sale can provide. Learn who the key advisors are in helping an owner execute an ESOP transaction. Finally, understand the benefits of an ESOP to the owner and their valuable employees. An ESOP can be a win-win-win for the owner(s), employee(s), and community.

In a market dominated by rising OTA fees and increased competition, direct bookings have never been more valuable. This session explores how data-driven pricing, targeted marketing, and guest experience design can help property managers build sustainable, high-margin growth. Discover how TrackPMS empowers teams to identify conversion opportunities and optimize every step of the guest journey.

This session examines current-year performance across the Florida Panhandle and Gulf Coast markets and provides benchmarking and forecasting insights for 2026. Key Data will review occupancy rates, pacing, and related trends to help regional managers understand shifting demand and prepare for the year ahead.

This session introduces an elevated approach to revenue planning that evaluates destination risk and integrates into your budget forecasts. Attendees will learn how to identify regulation risk indicators, quantify potential impact, and build adaptable revenue models that protect profitability.

When bookings slow down, the instinct is often to cut rates—but is that the right move? In this session, we’ll walk through the data points, pacing comparisons, and market signals that should guide your pricing decisions. Learn how to evaluate demand shifts, identify booking window trends, and explore smart alternatives to rate drops—like calendar adjustments, targeted promotions, and channel strategy tweaks. Leave with a practical framework to help you respond confidently and profitably when the market gets quiet.

Learn about how server-side helps give you your data back, while using AI assistants to help clean your data, report on performance, and even build your dashboards with a live demo of the Google Analytics MCP server. Walk away with a rollout guide, example prompts, and the exact handoffs between marketing, measurement, and media.

Set, adjust, and optimize minimum stay rules to drive occupancy, protect high-demand dates, and reduce gaps. Learn how to use calendar control as a strategic tool—not just a setting—so you can boost profitability without sacrificing operational efficiency. From gap-fill techniques to seasonal strategies, you’ll leave with a smarter approach to managing your availability.

Watch AirDNA’s Property Manager Tool in action as we go from data to deal—live on stage. Join Scott Sage, Founder of Home Base BnBs (200 properties) and SVP Marketing at AirDNA, In this hands-on breakout, we’ll show how property managers can identify and acquire a new homeowner in minutes using AirDNA’s powerful growth platform.

The era of property management software is evolving — fast. The rise of agentic AI is redefining what’s possible for short-term rental and hospitality operators. In this session, we’ll explore how intelligent business agents are moving beyond automation to take real, autonomous action — managing tasks, analyzing data, communicating with guests and owners, and optimizing performance across entire portfolios.

You’ll gain a clear understanding of what “agentic AI” truly means (and what it doesn’t), how it differs from traditional automation tools and chatbots, and how it’s already transforming day-to-day operations for property managers.
Join this forward-looking discussion with industry innovators leading the charge into the agentic future of hospitality — where your PMS doesn’t just report what’s happening… it acts on it.

This session defines the parameters of the luxury category and examines how property managers can work effectively with homeowners while refining marketing, optimization, and revenue management strategies to support high-value inventory.

AirDNA with Jamie Lane
Turn Data into Doors: Grow Your Portfolio with AirDNA
Growth doesn’t happen by chance—it happens by data. Join AirDNA on the main stage to see how the new Property Manager Tool empowers vacation rental managers to expand their portfolios, win new owners, and retain existing clients with unmatched market intelligence. Learn how to identify high-potential properties, prove your value with competitive benchmarks, and turn market insights into acquisition opportunities. Whether you’re looking to grow your inventory, optimize your performance, or demonstrate ROI to homeowners, this session will show how data can unlock your next stage of growth. Discover how top-performing property managers use AirDNA’s powerful insights to find opportunities others miss—and turn them into doors that deliver revenue, retention, and results.

Avalara with Julie Banting-Rogers
Avalara MyLodgeTax Pro: Redefining Compliance for Professional Vacation Rental Managers
Avalara MyLodgeTax Pro brings enterprise-grade tax automation to the fast-growing world of professional vacation rental management. In this five-minute pitch, we’ll demonstrate how our platform turns one of the industry’s biggest pain points—multi-jurisdictional lodging tax compliance—into a competitive advantage.

Beyond with Gerard Murphy
Ask, Analyze, Act—Meet Neyoba, Your AI Pricing Assistant
Tired of hunting for answers across dashboards and reports? Neyoba AI Pricing Assistant makes it simple. Ask natural questions about your performance, get clear explanations on your pricing, and generate ready-to-send owner reports instantly. In this quick pitch, discover how AI is helping property managers move beyond data overload to confident, efficient decisions faster than ever before.Boom with Moran Goldboim
Boom Launches BAM: The First Agentic AI for Vacation Rentals
Last year, Boom won the People’s Choice Award at DARM—and this year, we’re back with something that will redefine the industry. Meet BAM (the Business Agentic Manager), the world’s first agentic AI built for hospitality. Powered by Boom’s AiPMS, BAM doesn’t just automate tasks—it analyzes, decides, and acts across your business. From revenue optimization and guest communication to owner relations and reporting, BAM runs your operation so your team can focus on strategy and growth. Join us for the live reveal and see why this launch marks the beginning of a new era—where your PMS doesn’t just manage properties . . . it manages the business.

Boom with Moran Goldboim

Boom Launches BAM: The First Agentic AI for Vacation Rentals

Last year, Boom won the People’s Choice Award at DARM—and this year, we’re back with something that will redefine the industry. Meet BAM (the Business Agentic Manager), the world’s first agentic AI built for hospitality. Powered by Boom’s AiPMS, BAM doesn’t just automate tasks—it analyzes, decides, and acts across your business. From revenue optimization and guest communication to owner relations and reporting, BAM runs your operation so your team can focus on strategy and growth. Join us for the live reveal and see why this launch marks the beginning of a new era—where your PMS doesn’t just manage properties . . . it manages the business.

Guesty with Shir Yarden
Harvesting the Power of AI in Revenue Management
Unlock the full potential of your portfolio by harnessing the power of AI in revenue management. In this session, we’ll explore how dynamic pricing powered by AI can maximize returns while reducing costly mistakes. You’ll learn how to use AI-driven functions to spot setup errors, optimize configurations based on your property’s unique location, and minimize lost nights caused by overly strict availability settings. We’ll also cover how AI can recommend complementary revenue management tools and guide you in enhancing your listings through improved descriptions and photos—ensuring your properties stand out, attract more bookings, and deliver sustainable growth.

ICND with Vanessa Humes and Paul Hanak
USE AI to Improve the Guest Search Experience
AI is unlocking much of what ICND has wanted to do for years to improve the vacation rental search experience on book direct websites. Using natural language technology, ICND has created an AI-based property search that understands real human intent and helps guests get to their specific search faster. Our system extracts key criteria from user prompts, builds dynamic keyword lists from property data and reviews, and integrates real-time availability with nearby attractions and experiences. The result? A smarter and more intuitive search that connects guests with the perfect property more easily than ever before.

Behind every data point is a person. This session, led by Jeremy Gall, Founder and CEO at Breezeway, will explore how operational metrics, from response times to turnover rates, are deeply connected to the people doing the work on the ground: cleaning, inspection, and maintenance teams. Learn how to interpret your data through a human lens to uncover insights that improve guest satisfaction, staff retention, and ultimately, revenue. When you align your metrics with the realities of your teams, your numbers start to tell a much richer story.

Pricing and length of stay are key areas of optimizing revenue, but these alone are not enough. Without revenue management establishing a conjoined effort with distribution tactics like review management, or image and description refresh, etc, a portfolio will fall short of it’s full revenue potential.

In this interactive session, we’ll explore why there’s no single right way to approach revenue management. Our panel of expert revenue managers will share the different levers and strategies they pull to fit their unique businesses. You’ll hear how no one knows your business better than you, and how you can tailor these insights to create your own path. Come ready with questions, as we’ll have Q&A throughout, making this a dynamic and personalized experience.

Search is no longer just about finding information; it’s about getting things done. In this session, we’ll explore the rapid evolution from today’s AI Overviews and AI Mode to the near future of proactive AI Agents which will change how the web works! We’ll cover the rise of agentic shopping, the new economy of A2A (Agent-to-Agent) payments, and what these changes mean for your business. You’ll gain a strategic look into the future of search and learn how to position yourself for the new age of AI.

Most property managers think they’ve optimized revenue — but even the best operations leak money in ways they don’t see. From overlooked fees and underpriced services to missed owner recoveries and inefficient workflows, hidden revenue hides in plain sight. In this fast-paced session, we’ll uncover the small cracks that quietly erode profit and reveal how smarter data visibility and automation can help plug them. You’ll walk away with a playbook to find, fix, and capture the dollars you’ve already earned — without adding a single new property.

This session reviews the regulatory landscape for 2026, including bans, zoning shifts, taxes, fees, and related environmental and risk-management considerations affecting vacation rental operations.

Join us for a lively debate on popular revenue management strategies. Gain new perspectives on hot topics, challenge your own thinking, and walk away with fresh insights to elevate your approach.

Your vacation rental portfolio is unique, and your revenue strategy should be too. This session explores the sophisticated art of revenue management for diverse portfolios, where one-size-fits-all approaches fall short. We’ll focus on advanced segmentation techniques that allow you to identify distinct demand patterns and optimize pricing for varied property characteristics, amenity sets, and target markets. Discover how to effectively manage the intricacies of a large and varied inventory, implementing scalable processes and data-driven insights that balance individual property performance with overall portfolio profitability. This session equips you with the tools to truly unlock the yield potential across your entire, multifaceted collection of rentals.

Everyone loves a leaderboard, but the homes you really need to watch aren’t at the top. They’re the ones quietly dragging down your returns. The “LoserBoard” flips revenue management on its head, helping you find the data you need to see which properties are about to underperform—60, 75, even 90 days before they start to show up in your trend reports. This session cuts through the noise to show you how to catch the early warning signs, accurately benchmark against comp sets, pressure-test your initial projections, and course correct before owners ever notice a dip. If you want to walk away with a sharper playbook for growing your portfolio smarter, this is the session you can’t afford to miss.

Fifteen years in the property management industry taught Ari Eryorulmaz one thing: no amount of goodwill or grit can make guest messaging sustainable when the inbox never sleeps. Guests expect instant replies and personalized attention, but relying solely on people leads to burnout, and relying solely on AI leads to robotic, impersonal interactions.

This tension between human warmth and technological efficiency became the driving force behind Extenteam’s evolution, and the creation of Tailwind, a hybrid AI-powered guest communications platform that combines AI features with expert human agents, shaped by years of real-world experience and customer insight.

In this session, Extenteam’s CEO shares his personal journey of exploring how AI can enhance, not replace, human hospitality. He’ll unpack why neither pure automation nor traditional staffing models meet the expectations of today’s guests, and how combining the two unlocks smarter, more sustainable service.

Attendees will gain actionable insights into building a communication framework that’s always on but never impersonal – one that improves response times, reduces team stress, and strengthens guest relationships in an era where technology and empathy must work hand in hand.

As AI-driven search experiences reshape how travelers discover vacation rentals, marketers must evolve thoughtfully—integrating new, data-informed strategies without losing sight of core SEO principles. This session explores how to optimize for emerging AI interfaces while maintaining the proven tactics that continue to drive rankings, traffic, and bookings. Attendees will gain practical insights to keep their websites competitive, future-ready, and firmly rooted in what works.

Revenue management doesn’t stop at pricing – it extends to every process that protects and preserves profit. In this session, we’ll explore how automating lodging tax compliance creates measurable ROI by reducing operational costs, minimizing tax liabilities, and freeing teams to focus on revenue-driving priorities. Learn how the most efficient property management companies are scaling faster by treating compliance not as a cost center, but as a strategic part of revenue management.

This session examines emerging shifts in guest behavior, including flexible cancellation expectations, changing booking windows, and evolving patterns in repeat stays, and discusses how managers can adjust policies and operations accordingly.

Join AirDNA’s Chief Economist as he unveils the emerging opportunities in the U.S. short-term rental market through 2026. Jamie drills into macro-trends, regional shifts, and key performance metrics shaping the landscape for hosts and property managers. Discover where supply is under-penetrated, demand is accelerating, and pricing is evolving — and how you can position your portfolio for success. This forward-looking session offers actionable insights that move beyond today’s data into strategic decisions for growth and competitive advantage. Don’t miss the story behind the numbers.

We’ve all been there: the pricing blunders, the uncooperative owners, the data nightmares that keep us up at night. This isn’t your typical session; it’s a safe space for revenue managers to candidly share their biggest challenges, vent frustrations, and find solidarity within a supportive community. Join us for a unique “group therapy” experience where you can share your “worst owner” stories, discuss the RM mistakes you learned most from, and commiserate with peers who truly understand the pressures of the job. Expect laughter, empathy, and perhaps even some shared solutions, all in a relaxed atmosphere with a well-deserved drink in hand. Let it all out, connect with your fellow RevProf community, and leave feeling lighter and more connected.

Artificial intelligence is transforming the vacation rental industry—fast. But it’s not just about dynamic pricing. In this session, we’ll explore how AI is empowering revenue managers to make smarter, faster, and more predictive decisions across pricing, forecasting, guest segmentation, and owner communication. Learn where human intuition still matters, where machine learning excels, and how to strike the right balance for long-term revenue growth.

Don’t know what any of those acronyms mean, or how they’re affecting your business? Perfect.  This session was made for you! I’ve spent 20 years in vacation-rental digital marketing and lived through every trend you can imagine.  My goal? I’ll decode the buzzy shorthand and help shift your focus to the most important changes you should make when it comes to marketing for AI, particularly how AI finds your business on Google (and beyond). You’ll leave with plain-English definitions of the key acronyms, a clear sense of how AI engines work and what influences them to surface your brand, and a short roadmap for what to focus on next. Is SEO dead? Nope. It’s just wearing different disguises, and I’ll show you how to spot them and use them to your advantage.

The next leap in vacation rentals won’t be about technology replacing people. It will be about people evolving with technology. In this visionary session, we’ll explore how leaders can build AI-first, human-amplified teams and what the vacation rental industry will look like 5, 10, and 15 years from now. From autonomous pricing to self-optimizing homes, discover how the fusion of talent and tech will redefine performance, creativity, and the guest experience itself.

Unlock the secrets behind sustainable portfolio expansion from the short-term rental industry’s top performers. In this session, you’ll hear the framework, processes, and real-world tactics these leaders use to drive consistent property growth. Learn how to build scalable systems, nurture trust-based relationships, and create momentum for your company today!

The short-term rental landscape is evolving faster than ever—and so are the strategies behind pricing, occupancy, and profitability. In this no-holds-barred session, leading short-term rental managers will dive into the most hotly debated trends and breaking news shaping revenue management today.

Buckle up – this one moves fast. In this rapid-fire, “drink-from-the-firehose” session, Brooke Pfautz and Brian Riggs will walk through 40 proven, real-world strategies professional vacation rental managers are using right now to grow their inventory.
From creative homeowner funnels and stealth realtor partnerships to unexpected Trojan horse tactics that open new doors, you’ll walk away with a notebook full of ideas you can put into action immediately.

No fluff. No filler. Just 40 hard-hitting plays delivered in 40 minutes – each one tested, repeatable, and ready to deploy in your market.
If you’re serious about growing your portfolio, standing out in your market, and learning what’s actually working for top managers, this session is your blueprint.

Is it time to hire an in-house Revenue Manager, or should you leverage a fractional consultant? This panel will help property managers determine the crucial tipping point for scaling, analyzing the true pros, cons, and costs of each strategy. Hear from leading RM consultants about how to align world-class expertise with your budget and growth goals for maximum profitability.

This session offers an open discussion on advanced marketing strategies, giving attendees the opportunity to ask targeted questions about branding, distribution, audience growth, and campaign performance. Presenters Amber Carpenter, Amber Hurdle, and Amber Knight will provide practical guidance across key areas of modern marketing.

Your guest portal is more than a welcome page. It is the storefront every traveler visits. In this session, we show how to turn that attention into real revenue with the best conversion rates and top guest experience.

In this session, Besty AI will share a number of low lift, free tools that you can implement into your daily operations to supercharge productivity internally. If you’re intrigued by the promise of AI, but haven’t found any practical ways to embed it into your daily workflow, this session is for you!

Fee structures in vacation rentals can significantly impact both guest perception and your bottom line. This session dives deep into optimizing your fee strategy, moving beyond simple additions to a comprehensive approach that enhances revenue without alienating guests. We’ll explore various fee types, discussing transparent implementation, effective management, and robust analysis to understand their true impact on bookings and profitability. Learn how to strategically integrate fees to maximize your average daily rate (ADR) and RevPAR, ensuring your pricing model is both competitive and highly profitable. Walk away with a clear framework to navigate fee complexities and unleash new profit potential for your vacation rental business.

Get ready for the most actionable and unfiltered session of the conference. In this live “Hot Seat” experience, four vacation rental managers will have their marketing strategies audited on stage. From Google Analytics and paid ads to email sequences and homeowner campaigns, we’ll dig into what’s workin~, what’s not, and what to fix fast. With data-driven insights and direct feedback from marketing pros, this session is built to leave you inspired and equipped wit tools you can utilize for your own business.

Most vacation rental managers accept a slow, error‑prone close. In this 20‑minute session, Jason Mraz (Sr. Mgr, Financial Technology Consultant, Topkey) and Ben Coons (CEO, Keystone Bookkeepers) walk through proven moves to standardize coding, automate reconciliations, tighten trust accounting, and deliver cleaner owner statements continuously throughout the month rather than at the end of the month.

A discussion with top revenue managers about what they think the future of revenue management looks like. Topics include platforms that can predict future demand based on economic indicators, weather, booking pace, etc. 

Events can make or break your revenue performance — but they’re notoriously hard to price. Demand shifts daily, last year’s data doesn’t always apply, and surprise events can leave you scrambling. In this session, we’ll walk through a clear framework for mastering event-based pricing that combines data, technology, and human know-how.

This session explores how rapid changes in technology and AI may affect the lifespan of current systems and reviews the implications for budgeting, planning, staffing, and long-term operational strategy.

Key Data with Gabriela Paredes
Dex AI: The Performance Intelligence Battleground for Professional Property Managers
Dex AI is Key Data’s new AI-powered performance intelligence platform designed specifically for professional property managers, giving them a dynamic command center for faster, clearer decision-making. Now live inside Key Data PRO, the Dex AI home page automatically curates a real-time performance story each time a user logs in—highlighting what’s working across top-performing units and markets; what needs attention based on pacing, occupancy, or ADR shifts; and what to do next through AI-generated recommendations powered by real performance data. Refreshed twice daily, Dex AI enables property and revenue managers to quickly interpret trends and act with confidence. Soon, operators will be able to ask Dashboard Review AI questions like “Why is my revenue down?” for instant analysis and use Dashboard Builder AI to create custom dashboards with simple prompts such as “Compare my three-bedroom homes to the market.” By reducing the time required to interpret data and increasing decision speed, Dex AI empowers teams to operate on verified, real-time intelligence drawn from both OTA and direct booking sources—turning complex data into clear, actionable insight.

PriceLabs with Anurag Verma
Find and Fix the Hidden Issues Costing You Bookings
You’ve nailed your pricing—but some listings still won’t book. Why? The real leaks are often hiding in plain sight. In this fast-paced pitch, we’ll expose the hidden issues—bland titles, flat photos, overlooked reviews—that quietly kill clicks and bookings. See how leading managers are diagnosing these problems at scale and turning underperformers into top revenue drivers.

Summer OS with Pedro Zevallos
From Forecasts to Performance: How SummerOS Is Shaping the Future of Vacation Rental Asset Management
SummerOS is the first asset management platform built for vacation rental property managers—connecting every step of the revenue lifecycle from AI-driven market analysis with Sunny AI to forecasting, performance tracking, and owner relations. Using proprietary market data, SummerOS allows managers to create accurate revenue projections and competitive sets, generate customizable term sheets for prospects or current owners, and set clear revenue goals for every property. Managers can also add capital investments and operating expenses to build a complete five-year operating pro forma for owners. Once a home goes live, SummerOS tracks actual performance vs. projections vs. comp sets, identifying underperformers through its “Loserboard” insights. With SummerOS, managers can also generate customizable owner reports that showcase results and help reduce churn—making SummerOS the only platform that truly connects forecasting, asset management, and revenue optimization in one seamless workflow.

Track with David Stephens
Practical Uses of AI for Property Managers
In this session, we’ll skip the AI buzzwords and focus on what’s actually working in production today for property managers. David will walk through how we’re using AI inside Track to quietly remove the “third shift” of work that happens after everyone else goes home: answering reviews, fixing photos, rewriting descriptions, and fighting disputes. You’ll see live, working examples of AI handling repetitive content tasks across multiple channels -- without replacing human judgment or brand voice. We’ll look at how structured data, images, and reviews can be turned into consistent, OTA-ready
content at scale, and how this frees teams to focus on owners, guests, and strategy instead of copy-and-paste busywork.

Wheelhouse with Oliver Stern
Your New Revenue Flywheel
Transforming your revenue management team into your portfolio growth engine.

A game show format where tables work together to get points and win prizes.
– Plinko board
– Name that KPI
– What would you do in Scenarios
– Forecasting Face off 

We have all heard of the big three performance metrics – ADR, Occupancy, RevPAN – but what about owner confidence? In the vacation rental industry, successful revenue management means going beyond just dynamic pricing; it requires the ability to effectively manage home owner relationships with clarity and trust. This panel will dive into how communication strategies, reporting tools, and education opportunities can transform owner relationships into a competitive advantage. Discover why managing owner confidence is as important as managing rates and walk away with the essential Owner Confidence Playbook to revitalize your owner management strategies.

Revenue managers already rely on pacing to track performance, but what if you could use that same data to influence results before they slip?

This session explores how connecting pacing analytics with marketing demand signals helps identify which properties are behind pace and valuable enough to impact overall revenue. You’ll see how data-driven managers are using visibility into pre-booking demand to direct attention toward those listings, boost occupancy, and protect ADR.

The discussion will highlight real examples of how integrating marketing data with revenue strategy creates measurable ROI and finally reveals how measurable marketing activity affects rate performance.

Looking to increase revenue without adding complexity or cost? This session reveals the top 10 most effective (and often overlooked) strategies that short and mid-term rental operators can use to drive more income from their existing portfolio. Whether you manage a handful of properties or hundreds, you’ll walk away with practical, data-backed tips you can implement immediately. Join us to explore simple, impactful changes that can boost your bottom line and enhance your competitive edge.

AI isn’t just another shiny tool—it’s the teammate property managers have been waiting for. In this session, we’ll explore how to move beyond simple automations and begin training AI to function like a true member of your team. You’ll discover how leading operators are using AI to streamline guest communication and eliminate inbox chaos, automate routine tasks without losing the personal touch, drive more revenue through intelligent upsells and improved operational efficiency, and scale their businesses without increasing overhead. Whether you’re just getting started with AI or already experimenting, this session will provide a clear framework to help you make AI work for you—not the other way around.

Building a culture of travel protection isn’t just good practice–its’ smart business. Join us as we connect company culture, operational readiness, and revenue growth. You’ll learn how to align your team, empower frontline staff, and streamline your reservation path to increase conversions. Walk away with tangible takeaways you can apply immediately to strengthen both your guest relationships and your business resilience. 

Looking to level up your revenue management career or share your expertise with the next generation of RevProf leaders? This unique session is designed to foster invaluable connections within our community. “The RM Matchmaker” will bring together experienced revenue management professionals eager to mentor with aspiring individuals seeking guidance, insights, and career development support. Whether you’re a seasoned expert ready to give back or an ambitious professional looking for a trusted advisor, join us to find your perfect match. This facilitated networking event will create opportunities for one-on-one connections, shared learning, and the building of lasting relationships that will propel the future of vacation rental revenue management.

Homeowners are not one audience. Without context, a single rate can trigger overreactions: hard minimums, blanket blackouts, “no discounts.” This session shows how to get ahead of that. Wheelhouse shares a psychographic framework to identify risk tolerance at onboarding, route it into pricing strategy and a matching communication cadence, and deploy an onboarding risk survey. Leave with a simple rubric, a risk > lever > message matrix, and playbooks that add context early to lift NOI.

Revenue growth isn’t magic — it’s math, strategy, and focus. In this session, industry veteran Michelle Marquis breaks down the three levers that drive every dollar in your business: Demand, Conversion, and Value. You’ll discover how to drive demand by understanding where and why travelers are searching and how to expand the number of people considering your company. You’ll explore ways to increase conversion through OTA optimization as well as online and offline strategies, and learn to maximize value by identifying upsell opportunities, improving length of stay, and leveraging brand perception to support higher ADRs. It really is that simple — but only if you’re pulling the right levers. Michelle will share practical, data-backed strategies you can implement to tweak your approach, boost performance, and ultimately walk away with more revenue than you thought possible.

Think your tech stack has issues? Meet the “Control Freak,” the “Cool Kid with commitment issues,” the “Accountant who kills fun on contact” and the “International Man of Mystery”. These personas reflect the real personalities of today’s top PMS platforms. Drawing on nearly 30 years in short-term rental tech, I’ll share what vendors won’t: why most rollouts falter, how internal misalignment derails even the best tools, and what change management steps actually work. If you’re evaluating platforms or surviving a migration, this session is your no-fluff survival guide—with a side of humor.

Like bourbon, your guest’s stay can be smooth or on the rocks. We know you’ve seen it all! Join the Safely Team for cocktails and commiseration as we share the good, the bad, and the hilarious guest stays we have all experienced. We’ll also share tips and tricks to prepare you for future shenanigans.

AI is transforming guest communication, but few operators have seen what it looks like when it truly works. In this session, we’ll explore how to deploy AI that meaningfully automates guest messaging at scale and improves both efficiency and experience. Cole Rubin, CEO of Conduit AI, and Dennis Goedheid, CEO of Casiola, will share real examples from operators using AI to handle thousands of guest interactions every week with accuracy, consistency, and personality. We’ll cover how to structure your data, train AI on your brand tone and property context, and design workflows that let AI safely manage everything from booking questions to maintenance updates. You’ll leave with a clear roadmap for implementing AI that saves time, enhances guest satisfaction, and scales your operations without adding headcount.